As a kid I can vividly remember shark week in the Todd house. We would do our normal ritual of family dinner, getting into our pjs and all piling on the couch to watch the nightly episode. The best part to me was never the sharks, I have always been terrified of them (not sure if this is a direct result of years of shark week or not). The best part was the dessert that we would get to enjoy during the episodes. This is one of the many reasons why we go all out at Rise for the entire week. The cupcakes and cookies are inspired by the most memorable scenes from the MANY episodes I have watched over the years. The cupcakes have the erie scene of that moment when you are swimming along and you see the dreaded dorsal fin (no I didn’t have to google the type of fin, that word is a direct result of my education via the Discovery Channel). I wanted to make sure and create the scene in whimsical way the best I could with a sea of ocean blue icing. The cookies are colorful surfboards with large bites taken from the bottom of the board and sharks with their large jaws. My hope by having the theme celebrated through out the store Rise can be apart of your family memories during one of the best weeks of the year.